For Trunk & Treat to engage thousands of people with the gospel thousands of people need to know about the event. This is where our Trunk & Treat marketing strategy comes in to play. The two most effective elements of event marketing are relational and cultural.
Relational marketing is our people telling their friends, family and strangers about the event. The most effective publicity we do is relational. Have you began praying and telling people about Trunk & Treat?
Cultural marketing is taking the information to where the people are. We have discovered that advertising at our local movie theater is very culturally effective. In a six week period most families go to the movies. Ryan Cumbo, a good friend and Director of Media here at Mud Creek had 30 seconds to communicate the detail of this event and he hit it out of the park. Watch the video and let me know what you think.
